🧠 Communicating Better with AI

To get better results with AI, we need to upgrade our own communication skills.

Topic: Artificial Intelligence Communications

🎓 Researchers:
— Jeremy Utley, Adjunct Professor, Stanford University
— Kian Gohar, CEO of GeoLab

Who is this for?
Strategists, Marketing & Communication Teams, Creative Teams, UX Researchers, Designers and Product Teams.

💡 Ideas for Evidence-Based Communications

👉🏾 Do NOT accept the first response: Treat ChatGPT like an intern’s first attempt at writing a creative brief—stellar effort, but it needs guidance. Share examples, ask for more options, and refine for better results.
👉🏾 Turn the tables: If you’re unsure how to provide the right context for a good response, ask ChatGPT to question you instead. Have it provide three clarifying questions to help shape more thoughtful outputs.
👉🏾 Use voice for brainstorming: Try ChatGPT’s voice tool for natural, free-flowing conversations. This removes the bottleneck of typing and allows your ideas to emerge more freely.

(Inspired by Jeremy Utley’s tips)

📚 The Evidence

Jeremy Utley and his co-researcher partnered with four companies—two in Europe and two in the United States. The team’s research question: “Do humans using AI generate better ideas than unassisted teams?” Groups were given 90 minutes to solve a business problem. While AI-assisted teams had fewer bad ideas, they also had fewer outstanding ones compared to teams working without AI.

Article: Utley, J., & Gohar, K. (2024). Don’t Let Gen AI Limit Your Team’s Creativity. Harvard Business Review.

Access the white paper – https://howtofixit.ai/

📊 Key Results

• AI-assisted teams had fewer bad ideas but also fewer brilliant ones.

• Confidence in problem-solving abilities increased by 21% among AI-using teams, though much of that confidence was misplaced.

• Providing AI with feedback and interacting multiple times significantly improved the clarity and quality of ideas.

🧪 Footnote on experimentation

The evidence evolves over time and rarely fit all contexts—start with a small experiment to find out what works for your specific challenge and audience.

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